- Negative colour theme
- Shadows
- Innocent characters, i.e children
- Blurred, smudged font
- Mise-en-scene, i.e Blood
All these Conventions on posters by themselves would not portray what genre is attended to be portrayed, but when they are all included on one poster, they give a "horror" like theme to the audience, which shows the viewers what kind of film it is, and in a way a sneak preview of what is going to occur in the film.
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