Comparing Teaser trailers to Theatrical trailers - "Limitless"

Having looked at the teaser trailer and the theatrical trailer for limitless, i have found a number of similarities but also a number of differences

Similarities

• Both trailers include the production company logos, but may be shown at different points in the trailers
• Both include taglines, however they're more frequently shown on teaser trailer than on the theatrical trailer
• Both trailers include websites
• Both have different kinds of release dates 
• Both include the title of the film
• Both include short clips/images of the film

Differences 

• There is more narrative content in the theatrical trailer compared to the teaser trailer.
• There is also more development of character in the theatrical trailer, the audience gets a wider view of the character and his predicament.
• There is also a broader range of music in the teaser trailer compared to the theatrical trailer.
• The Teaser trailer is shorter in duration than the theatrical trailer.
• The pace of the editing in the teaser trailer is more frequent and is faster, than it is in the theatrical trailer , this is due to the amount of time in the teaser trailer, meaning that the faster the editing is, the more clips and images can be included in the short clip.
• The sound and music used in the Teaser trailers differs to the sounds used in the theatrical trailer, the sound tends to be more impacting, powerful sounds, this is again due to the fact that the teaser trailer doesn't last long and needs to sell itself with overly dramatic sound and music.