Nathan's A2 Media Blog : Evaluation - Unified Ancillary Texts and Marketing

It is essential that in the marketing of a brand, consumers are able to identify the unification between separate media texts marketing the same product, this is done through the use of consistent factors and conventions that producers of these texts include in the texts themselves. Examples of conventions and factors that are commonly spread across a brands media texts are Production Company and Social Networking Logos, Fonts and Taglines. Through the use of these factors and conventions matching across separate media texts, consumers gain recognition and familiarity with the brand itself. This is especially the case between film posters and trailers, as the producers of posters and trailers have full control over synergizing there brand through these conventions that were mentioned before, however this is where the magazine cover differs as the people producing the trailer and poster do not have control over these unifying factors that produce consistency within the brand. The control lies with the magazine editors, and usually magazines wont adapt there usual conventions just to review a film.

After learning this I made sure that I would take advantage of my new found knowledge and incorporate it into my main and ancillary texts. during the production stages of my poster and trailer I ensured that my font matched, and I used different fonts and taglines on my magazine. I also made sure that the production company logos, social networking logos and taglines coincided with each other across the Poster and Trailer. By doing this I hoped my all my media texts would become more authentic.